Top Social Platforms by Monthly Active Users Note: We’ll be using terms like “social network” and “social platform” interchangeably to refer to various messaging, video, and image-sharing platforms that have social attributes built in. This graphic highlights the biggest social networks across the globe, measured by their monthly active users (MAUs). Meta, the tech giant formerly known as Facebook, owns four of the five most widely used platforms. Yet, while social media’s audience is widespread and diverse, just a handful of companies control a majority of the world’s most popular social media platforms. In 2021, it generated $8.The World’s Most Popular Social Networks, and Who Owns ThemĬurrently, there are over 4.5 billion people around the world who use some form of social media-about 57% of the global population.It is the most popular messaging app in over 100 countries ( SimilarWeb).
It has over two billion active users and is one of the few apps to be downloaded over five billion times. Worldwide, WhatsApp is the most popular messaging service in over 100 countries. It has also added payments in its two biggest markets, India and Brazil. Since its simple beginnings, it has added features such as voice calling, video calling, group calls (video and voice), and in early 2018 launched WhatsApp Business. WhatsApp, however, remains the market leader its sector. Both founders have left the company based on these concerns. This has caused some degree of controversy related to data sharing with the parent company, despite promises of increasing levels of encryption, reportedly end-to-end by 2016.
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